What Online Buyers Are Looking For

As I am typing this entry, please bear in mind that I am writing as a buyer. I have made a lot of online transactions here and there, from ebay.ph, tipidpc.com, multiply sellers, and amazon.com; as a buyer I am looking for the following from an online seller:

• Convenience: The reason why buyers buy online is the convenience it gives. Buyers can nit pick on your items, browse your stuff and inquire about it, until they’re convinced they want it. How do you promote convenience, anyway?
  • Organize: Make sure your album covers and album titles tell us what the album is about. Most of the time, buyers skip an album because they don’t like the album cover or they have no idea what is inside the album. Example: a picture of a sign that says, “SALE!” Okay, that is catchy, but, if I see, “BAGS on SALE!” Much better.
  • HOW MUCH? Put a price tag. It is sometimes a hassle to check an item without the price, message the seller and wait for days before he/she answers the message. Isn’t it a hassle to answer so many queries about the same thing? How much is this? Why does the price have to be a secret?
  • Payment Methods: While G-Cash and Bank Deposits are quite popular, sellers must have a PAYPAL option. Why? It is the most convenient and a secure payment method online. It is hassle free for the buyer and the seller, where buying from you is only clicks away!
  • Shipping: Always indicate when you ship out your items. Once an item has been shipped out, send a text message, instant message, and private message to the buyer with the tracking number and the estimated date of item arrival. Do not overprice your shipping fee.
• Courtesy: Yes, there are bogus buyers, but there are bogus sellers, too. But I won’t talk about the bogus sellers. Don’t scare someone away because they can’t pay you within 3 days, or can’t return your messages ASAP. How do we define a bogus buyer?
  • A bogus buyer, in my opinion, is someone who never paid an item that was already sent. Just because a buyer didn’t push through with the order, doesn’t mean she’s a bogus buyer. No need to proclaim to the world that someone’s bogus because she didn’t go through with the order. People can change their minds. That’s a fact.
  • Once a successful transaction has been made, both buyer and seller should give each other some kind of feedback, via guestbook, reviews (recommended), or blog about the seller/buyer (if possible).
  • Constant communication while an item is in the process of being shipped is a must. You don’t want to leave your buyer guessing when her item is coming, do you?
• Be Honest: Honesty will help you gain your customer’s trust. When a buyer inquires on your items, do not say anything inaccurate about the product or item. The fact that they are interested, means they may have done a little research about it. So be accurate!

I posted this at my Pinoy Online Sellers group.

Bookmark this entry:

---

December72008 » Trackback URL
Filed under Be Aware,Shopping.

Like this entry? Subscribe to my feeds now!

6 Comments

Ordered from oldest to newest comment.

Recently